Purpose: The purpose of this advertisement for IPhone applies to the buyers. The argument of this advertisement is making that you can talk to your friends or family's by look at their face on your phones is called "Face Chat." According to the picture you can look at the face of the person you talking as of a live feed back.
Audience: The audience of this advertisement is target the newer generation that is up and rising to new technology. Basically it is applying to anyone who has a phone or who is trying to buy a new IPhone. It is telling you that you don't need a computer to do a face talk buy using Skype, that you can do a face talk anywhere you want with you IPhone and that you don't need internet.
Genre: The Genre of this advertisement would be for new technology. This is similar to other advertisement about phone, that applies to people who like newer technology as also a smart phone. Apple company that make the IPhones always come with better technology that the customer would like. that is what i would expect from a big company like Apple trying to make their customer happy with newer technology.
Tone: The tone of this advertisement new technology or new Iphones. In this tone it tries to show the IPhone stand out from any other phones. this company brings out some better and better each year. There for, the Apple customer like what they see and that bring out the sale number for the IPhones.
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